Irvine Virtual Academy Mascot Brand Design

During the wake of COVID, Irvine Unified School District opened two virtual academies catering to all age groups. Upon their founding, the Elementary virtual academy received its own mascot while the Secondary options waited. I joined the principal and administration team in designing their brand and mascot. This one year journey involved team and school participation. The final mascot was the Phoenix, representing Irvine Virtual Academy’s perseverance through the pandemic.

 
 

Design Process (Involved Multiple Rounds of Various Designs and Iterations):

Phase 1

Phase 2 Design

Phase 3 Design

Phase 4 Design

 

Brand/Style Guide Presented to Staff

Student Information Folder Used at School Site

Principal Letterhead and Business Card

Website Mock-Up

IVA Secondary Website with Mascot

Alternate Logo for Spiritwear